Steve and Kim Dankworth have been practicing dentistry in the competitive San Diego area for more than 20 years and are well aware of the necessity for marketing. With their television, radio, and other print advertising performing marginally at best, they started designing a more effective marketing approach. They designed Smile Magazine as an educational marketing tool that stimulates the consumer by providing appealing layouts, easy to read articles, and focusing on the health and life enhancing benefits of visiting the dentist. After realizing phenomenal results, the decision was made to stop using all other forms of marketing and use Smile Magazine exclusively.

Production and mailing of each Smile Magazine, costs the practice a mere $0.58. The practice prints 150,000 Smile Magazines at a time and mails out 10,000-15,000 each month, alternating between 8 different zip codes. The magazine draws about 21 new patients a month with each patient spending an average of $4084.22. In the 2007 calendar year the practice generated $1,029,223.44 production from Smile Magazine alone. That translates into more than a 10:1 return on investment. The Dankworth’s have used Smile Magazine for six years and had amazing results... so can you!